In Calabria, the cultivation of the olive goes back to seven centuries before the era of Christianity. The region is the second in Italy for the production of olive oil and the extra-virgin quality which comes from the hills of Calabria fetches a high price in the market place, and not only in the national one. The recognition of the ‘denomination of controlled origin’ awards two areas of the territory in particular. The first, recognisable by its label with the name Lametia, includes nine comuni (municipalities) of the plains of Lamezia Terme, all in the province of Catanzaro. The other, which refers to the description Brutium, is conceded to the extra-virgin olive oil produced in a total of forty nine comuni (municipalities) in the province of Cosenza, united into four large groups, each one distinguished by the following obligatory geographical description: ‘Fascia prepollinica’, ‘Valle Crati’, ‘Colline Ioniche presilane’ and ‘Sibaritide’. The differences in colour, flavour, smell and acidity are minimal between the various types, but do not escape the experts: the "Brutium Fascia prepollinica" has, according to the appropriate expert, a green colour with hints of yellow, the "Brutium Colline Ioniche presilane", however, is golden yellow with hints of green, whereas the "Lametia" goes from green to straw-yellow.